Getting ready your product for retail or shelf display is more than an art. When we take a deep look all that solely depends upon your Shelf Packaging. The design, layout, branding information and box style all count in this regard. However, it is not as simple and easy as it sounds. Many essential aspects are involved then all that happens. Otherwise, your item will just accumulate dust when on shelves. How to create an attention-grabbing shelf product packaging, is what we are going to discuss in today's write-up. We will see to all the essential aspects that have an impact on your retail display. How to make it more effective and to the target audience. We are sure that when you reach the end line, you will know enough to create an impressive shelf package.
The question that many might have in mind is, what is the need for impressive and high-end Shelf packaging? Of course, we can package a product in a traditional square box without much effort. Yes, you are somewhat right but the demands of marketing and branding have set the bar higher. Now an ordinary or plain wrapping will not catch the eye. You must think out of the box and then your buyer will even cast an eye on your item. The second reason is the retail competition. Every brand has its custom design and layout. When you display your item in racks parallel to similar items, there is a lot of competition. To beat it you must put an extra effort in both box style and design. If you have an empty mind, no need to worry. We have some tips and suggestions to help you boost shelf presence.
The key elements you must consider for boosted shelf appeal are numerous. Of course, we cannot discuss it all in a single write-up. Yet we would try to highlight the most important ones. When you focus on these points you will find that Showcase Packaging is no rocket science. A few simple steps can take you right to the top. First of all, choose a material that is good for customisation. If your stock quality is not good enough it will not produce good results in terms of design. Your colours would not show brightly. In short, you will get a dull-looking box that will merely impress anyone. Second comes the shape and style. Always create a distinguished shape. Ordinary patterns and shapes are of interest even for potential customers. The third and most important one is a colour scheme and fonts. If these are not impressive forget about branding.
Another aspect that most manufacturers often ignore is sustainable Display Packaging. Aside from the design and typography, many people would automatically be attracted towards eco-friendly stuff. The reason is that the majority of the world’s population is worried about the well-being of their environment. That is the reason they would only buy items that come in green packaging. Now if you also opt for it, their concern will automatically shift towards you. That is the easiest way to boost your shelf appeal and beat the competition. Aside from that emotional stunt, you can also create reusable packaging. People also like it because they can use it for storage and other purposes later on. However, that will not be enough, we would suggest that you include all the above-mentioned aspects so that clients do not deviate from your products.
That is another great technique. People are usually attracted towards fancy items. At least if they do not buy it, they will go near it and see how it looks. Fancy Packaging designs and colour schemes have a high potential to catch attention. That is a great way to beat the competition on an overcrowded retail shelf. You can easily communicate with your target audience that way. Bright colour schemes and unique product images would for sure do it. The same stands for the box shapes and styles. Add-ons and finishing along with labels and tags would also play a vital role. But the thing to keep in mind is the expense. That type of packaging will for sure cost you higher than normal designs and shapes. However, you can easily overcome that aspect by placing wholesale and bulk orders.
Up till now, we have discussed how we can make our packaging unique and attention-grabbing. Few of our readers might note that all these aspects would also help you create some High end Packaging. From material choice to various personalisation techniques everything counts in this regard. Whether it is a normal design, a luxury material will make it look sophisticated. Many companies and brands do not print so much on their boxes, yet these are considered high-end and luxury ones. The reason is that they use rigid and other such stock that has become a symbol of luxury. In the same way, lamination and inserts of various sorts would also play the purpose well. Windows with transparent plastic sheets as a cover also add to the sophistication. It is also convenient for users as they can see what is inside without opening the pack.
Despite all the above discussion, we would solely recommend that not all types of designs, layouts, materials and styles suit all the products the same. In more simple words, your packaging venture shall strictly be about your products. Some products would never deserve Luxury Packaging. If you still put them in that type of materials and boxes, it will be just a waste of money and energy. The best way to save you from that hassle is to leave the decision of design and layout to your box manufacturer. Usually, they have more experience than us in that field. Their designing experts would for sure suggest a template that is not only affordable but also attention-grabbing. We are sure that once you act upon these suggestions and tips, your next packaging venture will also skyrocket in no time.
