Customization is not all about colour schemes and images. It also impacts the size and style of the box. That is the reason Custom Size Packaging is quite important. Today we will discuss its importance for the cosmetics industry. Once you read it you will also get an idea regarding other sectors and products about custom size. As we know it customization refers to modification as per our needs and business requirements. It is not just about random changes. Every step is well calculated. When it relates to the size variations we not only consider the packaging output but also take into view the product. It is the product measurement that will decide the fate of the box. If it is smaller than the item, you cannot expect a perfect fit and vice versa. These and other such factors would be our point of discussion today.
That is the most important question in all the previously mentioned scenarios. If you do not create well-calculated Custom Size Packaging, it will destroy all your hard work. From packing to the transit and reaching end users, your product will be shattered or broken down. To save you from that inconvenience we have brought you this guideline regarding how to figure out the size. The more role in it is of your manufacturer. From your side, all you have to do is provide them with your exact product specifications. What kind of shape it has, what is its weight, height and length etc. it is then the designer will be able to create a perfect solution. If you are a manufacturer then the ball is in your designer’s court. The design department must be compatible enough to customize the size according to the product.
There are many side effects and drawbacks of a misfit Custom Retail Packaging. To be more straightforward it is of no use as your item will not fully adjust in it. When we talk about cosmetics and beauty items, their well-being is the top priority. If the bottle, jar or tube is not well fit how can you expect it to be in good condition? When someone buys the item they will for sure take it home. A poorly designed unfit box will result in a spilled or broken jar or whatever is inside it. Due to that reason, you must create and structure the solution according to the perfect size of your product. A misfit will not only have an ill impact on your customers but also destroy your brand identity. To keep it intact you must calculate the size wisely.
A well-fit size is not just related to the product but it will also impact the Packaging with logo and other such aspects. For instance, if it is of small size and the design requirements are inversely proportional then what? Of course, your content, images logo etc., will not fully adjust during customization. The design also plays an important role in communicating your brand image to the end user. If you miss any crucial information it will automatically impact your bond with the customers. So the key is that keep the box size well measured so that neither is there any extra white space or you miss any of the branding aspects. It will for sure have a positive impact on your target audience and help you gain more customer loyalty. If you do not focus on that point you will face loss.
Now we would talk about a specific cosmetic item that is no other than mascara. When we talk about a top-class Mascara Packaging design the topmost aspects are a well-measure box, its images and typography. That will help you get the end product you would be proud of. But along with these, you must follow the latest trends. These are no other than the green-friendly, minimalistic designs and various finishing and add-ons. If you also add these aspects to the design your packaging will no doubt click in the racks as well as the minds of end users. Even those who do not have to buy the item would at least notice it. The other point in a trendy design is that it will also boost your presence on various online platforms.
No doubt it is a great idea to follow the latest trends but what if you do it for a good cause? For instance, when we talk about Custom Mascara Boxes there are many eco-friendly trends you can follow. For instance, go for minimalistic design. It will consume not only less ink but also comparatively less space. In the same way, the use of bio-degradable materials and sustainable solutions is also in trend these days. Its use in cosmetic and beauty items will double their value. Many consumers prefer to buy only those products that come with sustainable solutions. Consumers not only love such items but they also promote them on social media and other platforms. You can also opt for refillable jars and containers that will cut the cost of manufacture of new ones. If you follow that trend it will also play a role in boosting your sales.
Last but not least, if you follow the above guidelines it will no doubt benefit your business. However, all would know about what you are doing or how your efforts would impact the environment around us. Printed Mascara Boxes are a great way to do it. Instead of printing meaningless marketing slogans and out-of-context copywriting, it will be best to show your interest in saving the earth. Write about how you are following the green and sustainable trends. What are your company’s preferences in this regard? How do you plan in future to go green with minimalistic solutions? All that will not only make you stand out of the crowd but also an apple of the eye of your consumers. Earth lovers would not only buy your items but also promote them in their circle. It will also benefit your business and brand uplift.
